AD | Sponsored Post. Please be assured all words & opinions are 100% my own. Read my disclaimer for further details.
Pre-mainstream internet (yes, there was a time), my only metric for ‘beauty standards’ came from the pages of glossy magazines. There was me with my teenage blemish-ridden face staring at images of models – also teenagers – with the most flawless skin ever.
I cannot tell you (although I’ll try) the amount of wasted effort and money – which was exceptionally scarce back then – I spent trying to get my skin to look just as flawless. My futile attempts depleted any positivity I held about my skin. On the skin positivity scale, I was at a solid zero.
Fast forward a decade or so, and whilst now fully aware those models were airbrushed within an inch of their lives, and skin comes in all textures and sorts, I subconsciously still held these unreachable beliefs.
This pre-conceived notion of beauty of the last few decades still distorts in a way that hinders acceptance, growth and individuality. It’s why I started questioning my relationship with makeup and embracing makeup-free days. Trust me; it’s been liberating.
I’m all for loving and accepting the skin you’re in
Aspects that I would have worked tirelessly to hide previously, I no longer see as a flaw – a few age spots never hurt anyone, did they?
What would this be for you, I wonder?
It’s beyond time we ditched the pre-conceived notions that serve no one. Working to rebuild and maintain positivity about our skin should now take centre stage. This is why I loved learning about JUNOCO’s inclusive #ToBeHuman Skin Positivity Campaign.
#ToBeHuman Skin Positivity Campaign
JUNOCO – a Californian-based minimalist and sustainable beauty company – got together with their community to showcase that true beauty is boundless.
The goal of the #ToBeHuman campaign is to move past the awkward stages of finding what society has deemed as ‘flaws’ and lead a conversation towards the honesty and realness of self-acceptance.
Over 300 people attended a curbside event held in San Francisco’s Hayes Valley. Un-photoshopped, real people – not models or social influencers – adorned posters along the street showcasing unconventional beauty looks and their everyday skin.
No makeup artists, styling or clever lighting, just a sunny Californian day as a backdrop for the images; with different skin tones, backgrounds, and personalities, the mission shines a light on real people and makes real beauty the new standard.
JUNOCO asked event attendees, ‘What’s one of your insecurities that you’re most proud of?’ You can see one of the answers below. It’s certainly refreshing to see what people think of themselves without the pre-conceived expectations of ideal beauty shaping their perceptions.
This small takeover is only the start of bigger and better things to come from JUNOCO, and I, for one, am excited to see where this empowering conversation goes.
Purposeful, planet-kind products that inspire inclusivity and acceptance for everyone
JUNOCO create super-powered and super-clean skincare that helps bring out everyone’s unique glow. Inherently inclusive, minimalist and sustainable, JUNOCO products only contain the most gentle yet effective cruelty-free ingredients.
They actively try to positively impact the planet by keeping products free from microplastics and upcycling ingredients that would otherwise go to waste. All of their packaging are 100% recyclable too.
JUNOCO Clean 10 Cleansing Balm
Clean 10 Cleansing Balm is a unique oil-based cleanser curated for all skin types to dissolve makeup effortlessly. It’s developed to remove even waterproof makeup and perform multiple tasks.
It’s also the cleanser the JUNOCO’ real people models’ were asked to use for one month before their campaign photoshoot.
With a light, natural scent of Californian tangerines, this is the best balm to oil cleanser I’ve used to date.
JUNOCO Clarifying Cleansing Powder
Unlike your average facial cleanser, the powder-to-foam formula features hyaluronic acid, which gives you intense hydration and protection, while papaya enzymes and rice powder gently exfoliate dead skin cells. The Clarifying Powder headed with me on my recent travels – so much more helpful than liquid for clearing security – and best of all, this cleanser works a treat.
You can find out how I use both of these cleansers as part of a double-cleanse your skin will love here.
About JUNOCO
JUNOCO is a sustainable skincare and beauty brand based in California with a mission to open up the conversation and lead the change towards a more sustainable future in beauty. It’s JUNOCO’s mission to move away from the traditional beauty market, which relies on standard mass-produced and mass-consumed packaging, to simplified and intuitively sustainable products and formulas.
RELATED: Introducing Skinimalism – The Healthiest & Simplest Skincare Routine
Are you on the skin positivity bandwagon? How do you feel about your skin? Want to share any skin insecurities that you’re particularly proud of? Mine are age spots; at first, I freaked out, but now they’re just a part of who I am. How about you? Whatever you’d like to say – or ask – please do. I’m happy to help and I always love to hear from you!
